Events Calendar

  • Ironbutt Long Distance Seminar with Jennifer Ott – Feb 7 at 1pm

    Join BMW Motorcycles of Detroit this Saturday, Feb. 7th at 1pm for an exclusive seminar led by our very own sales person, Jennifer Ott. With a resume that includes over 20 successfully completed Iron Butt Association (IBA) sanctioned rides and national mileage contest wins, Jennifer is a seasoned expert in the art of Long-Distance Riding. Whether... [Read More]

  • DEEP DIVE – R1300GSA Engine Teardown Feb 21, 2026 – 12:30 pm

    Get an exclusive, "under-the-hood" look at the most powerful production BMW boxer engine ever built. Join BMW Motorcycles of Detroit for a premier tech seminar where our Master Mechanic Tad Tjernagel will perform a live teardown of the all-new 1,300cc engine. Tad, who brings elite experience ranging from racing the California circuit to our Rochester Hills service department, will guide you through... [Read More]

  • A “Crash” Course for Motorcyclists

    Have you ever thought of taking a Motorcyclist Crash Course? Learn what to do in the first 5-30 minutes after a crash until professional help arrives. Helmet removal, jaw thrust, and moving the injured are all addressed & practiced. This is your chance to prepare yourself for a potential motorcycle crash. For just $75, you... [Read More]

  • BIKES AND BRATS – March 28 from 11am to 2pm

    Come visit BMW Detroit Saturday, March 28 from 11am to 2pm and enjoy a freshly cooked brat off the grill, cooked by our GM, JB Bussert and meet our two newest employees: Gary in Parts and Christian our new porter! ___________________________________________ See our massive selection of new and pre-owned bikes and take advantage of up... [Read More]

  • OPEN HAUS – SATURDAY, MAY 9TH

    Mark your calendars! The annual BMW Motorcycles of Detroit Open Haus is May 9th. We will have representatives from local BMW Motorrad and touring clubs here on site to ask questions and sign you up. It will be a Bikes and Brats day, so you can enjoy a tasty meal while you browse our BMW... [Read More]

  • TECHTALK with Shawn Thomas and Louise Powers!

    FRIDAY EVENING – TECHTALK with Shawn and Louise! “What’s this button do?” This—and similarly common questions asked during their long history in motorcycles—are what have driven Shawn and Louise to find answers. In recent years, BMW and other manufacturers have introduced technologies that greatly enhance the safety, comfort, and joy of motorcycling. But what are these technologies, how do... [Read More]

  • Preparing for Adventure with Shawn Thomas and Louise Powers

    How is your motorcycle set up? Do you have the right equipment, navigation, ergonomics and training for the adventures you have planned? Do you need advice on how to travel internationally, what tools to bring, and how to find backcountry camp sites? These are the questions Shawn and Louise are asked by both experienced and would-be Adventure Riders... [Read More]

  • Gravel Road Ride with Shawn Thomas and Louise Powers

    Join BMW Detroit and BMW Brand Ambassadors Shawn Thomas and Louise Powers, former GS Trophy competitors on a gorgeous Michigan gravel road ride in the beautiful tree canopied roads of Oakland County.   Bring your adventure bikes and enjoy some fun riding with two of BMW's most popular Brand Ambassadors.  We leave from BMW Motorcycles of... [Read More]

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